In our October 17th, 2024 report, we flagged ELF Beauty’s stock after the SIA system detected a decline in relative strength, triggering a relative strength warning signal at $180. By October 2024, the stock dropped over 40%, breaching key support levels and facing strong resistance at both $121 and $134. Fast forward to today, and shares have slipped another -41.08%, approaching new support at $68.56. Despite this, ELF’s SMAX score remains at 0, indicating continued underperformance against other asset classes and highlighting the risks for shareholders.