Rockwell Automation Inc. (ROK) - June 9, 2025
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outperforming and underperforming against their peers, but also when relative
performance trends are changing.
With all the buzz in the markets about the Automation Theme
as an industry of the future, today, we are going to look at Rockwell
Automation Inc. (ROK). This is the first time we have highlighted ROK in our
commentaries. Rockwell Automation Inc. (ROK) recently entered the Favored Zone
of the SIA S&P 500 Index report on May 29th at a price of $314.93 and is
showing extremely strong relative strength moves up the SIA S&P 500 report
gaining 5 spots in the last week, 94 spots in the last month and 196 spots in
the last quarter; exemplifying the consistent money flow increases in the
shares over the past little while. Currently the shares reside in the 113th
spot out of 505 positions in the report with the shares closing at a price of
$324.33 on Friday.
In looking at the attached candlestick chart of ROK, we see
some rather wild swings in the chart pattern where the shares trended sharply
upwards in March 2020 to December of 2021, when the shares found a ceiling at
just under the $340 level. Then a sharp downtrend ensued until June 2022 when
the shares found a bottom at the $180.00 price point. Another uptrend
materialized at that point until June of 2023, when the shares bumped their
head again at just under the $340 level proving to be strong resistance. Then
another sharp downtrend ensued once again until the shares found a floor at,
this time, the $220 area which is above its previous low of $180 when the
shares found support in June 2022. These wild trading patterns are typical in
“concept” stocks that trade when investor frenzy in the industry is at its
highest. Now, most recently, we see the shares in a very strong uptrend in the
last few months and the shares coming up to the important $340.00 area which
will act as a resistance point. This will be an area to watch to see if the
shares can break above the $340.00 price point. If it does, an all time high
will be accomplished and “new discovery" territory will be established. If
the shares bump their head again at the $340 resistance point, support could be
found at the $250 level and, below that, all the way down to $180.00. At this
point, for a technical trader, the $340 resistance point would be the area to
monitor closely if one were to be confident this uptrend can materialize into
something more sustainable.
In looking at the Point and Figure chart at a 2% scale for
an investment grade analysis, we see the shares hit resistance at $330.00 in
November of 2021 and at a price of $337.00 in July 2023, which proved to be a
bear trap as the shares closed one box above the November 2021 price level in
the chart. Then the trend broke down and temporarily found support fours times
in the $240 to $245 range in November 2023, January 2024, May 2024, and August
of 2024. On the fifth attempt the bears took control and another downleg ensued
before the shares found a new floor at the $218.00 level. Most recently we see
the bulls take over and a very strong rising column of 17 X’s lasting boxes has
materialized without even a three-box reversal.
Currently, there is upcoming resistance the $330.82 to
$337.44 area. One may want to watch and see if the shares can close above the
$351.07 level to guard against another “bear trap”. If it does, a potential new
upleg could materialize where the shares are entering “new discovery”
territory. To the downside, support is at its 3-box reversal of $293.76 and,
below that, $266.07 and $245.81. The shares currently exhibit a bullish spread
triple top pattern and with a perfect SMAX score of 10 out of 10, the shares
are exhibiting strong near-term strength against the asset classes.
Rockwell Automation is a pure-play automation competitor
that is the successor entity to Rockwell International, which spun off its
former Rockwell Collins avionics segment in 2001. The firm operates through
three segments--intelligent devices, software and control, and lifecycle
services. Intelligent devices contain its drives, sensors, and industrial
components, software, control contain its information, and network and security
software, while lifecycle services contain its consulting and maintenance
services as well as its Sensia JV with Schlumberger.
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