Applovin (APP) showed long-term strength but is now signaling weakening momentum. Capital often shifts within sectors when leaders underperform, potentially moving to newer opportunities like Unity Software (U). Unity’s Vs. SMAX score of 6 out of 10 suggests growing relative strength. Its stock is trending higher, breaking $25 to $26 with strong sector support and a perfect SMAX score of 10. SIA’s 60,000-foot view of APP versus Unity highlights a possible rotation of leadership in ad tech. This technical picture might be suggesting a market shift.